Depending on who you are talking to in the marketing industry, bounce back rates are extremely important. Many digital marketing professionals believe bounce back rates to be arguably the most important metric in content analysis. Yet, so many people, business owners, marketers, website developers, don’t understand what this metric is really measuring.
Marketing professionals who are charged with the responsibility of creating and sharing content must have a range of tools at their disposal
The proliferation of smartphone technology is not only changing how often we are connected to the internet and the world at large, but also how we are viewing media.
Are Facebook ads worth the cost? Some advertisers think so. While there is still plenty of debate about whether paying for ad space on Facebook is worth the cost, the social media network isn’t hesitating to push the boundaries as a leader in social marketing blending with traditional tactics.
Inbound marketing strategies are constantly under development for many brands, which is why it’s important for creative professional to remain aware of the latest trends in consumer behavior.
It’s no surprise that talented workers in the market are being poached from companies and are the true commodity most businesses are willing to pay well for.
Marketers who are looking to make a greater connection to customers may want to consider diversifying the types of content they provide current and potential brand followers. Two of the current growing trends in marketing content is video and podcasts.
Are you Listening to your Employees? When reviewing your balance sheet and looking at the financial status of your company, are you taking into account your most precious and valuable asset, your employees? Recently I was reading the Atlanta Business Journal’s afternoon updates and like all the update emails I receive, there was a poll…
Through thirteen years of work experience across several industries, I can safely say that at one point or another you are going to encounter a few rough patches. The question is how do you “deal” with obstacles that are occasionally thrown into your day? Obviously there is no one answer that is going to cure…
Responsive web design is the latest trend in the web development and graphic design industries. This trend has developed out of a problem that is plaguing many businesses.