Despite critics claiming that content marketing is a flash in the pan strategy, it seems to have staying power – at least so far. Content marketing is on the rise, and businesses are realizing that content is an integral park of a marketing strategy.
Companies today are investing more and more into content marketing – after all, this is the new hot topic in the industry. As a trending marketing strategy, the increase in business is giving content marketers a reason to cheer and a reason to look over their shoulders.
A marketer has a wide range of tools available to best highlight the positives of a company, service or product.
In the competitive game between Yahoo and Google there has been a change in status. For the first time ever since May 2011, Yahoo’s network of websites has had more unique monthly visitors in July 2013 than Google’s, according to recent data from comScore.
A business can’t always control what is being said about them online. However, marketers outfitted with the right skills and experience are better able to manage the breadth and depth of information out there to proactively take control of a company’s reputation.
Your boss is getting on your nerves. The company you work for is talking about layoffs (again). Your interest in your current job is gone and it is time for a change. Whatever your reason, you want to change the name of the company on your on pay check. So, what next? Here are four…
Email is a key piece of the inbound marketing pie for most agencies. The strategic delivery of content, links and offers to current or potential customers is what drives the success of this proven platform.
The holiday shopping season is just around the corner and marketers should have their strategies set for deployment in the next couple of weeks. However, there’s always room for last-minute improvements and if marketers haven’t accurately used all the available data to them, there’s always a chance that a campaign can get a boost before Christmas is upon us.
The first question I’m always asked as a recruiter is, “Can you take a look at my resume?” Over the years I have noticed the same mistakes repeated over and over. Below are a few examples of the most common mistakes. Resume length – It’s OK to have a two page resume. I hate it…
As professional communicators, we understand that the right message on the right platform can have a significant impact. However, sometimes we are our own worst enemies and fail to market ourselves appropriately. To attract the attentions of staffing agencies in Baltimore, MD, it’s important to highlight your skills and optimize a LinkedIn profile.