A business can’t always control what is being said about them online. However, marketers outfitted with the right skills and experience are better able to manage the breadth and depth of information out there to proactively take control of a company’s reputation.
Your boss is getting on your nerves. The company you work for is talking about layoffs (again). Your interest in your current job is gone and it is time for a change. Whatever your reason, you want to change the name of the company on your on pay check. So, what next? Here are four…
Email is a key piece of the inbound marketing pie for most agencies. The strategic delivery of content, links and offers to current or potential customers is what drives the success of this proven platform.
The holiday shopping season is just around the corner and marketers should have their strategies set for deployment in the next couple of weeks. However, there’s always room for last-minute improvements and if marketers haven’t accurately used all the available data to them, there’s always a chance that a campaign can get a boost before Christmas is upon us.
The first question I’m always asked as a recruiter is, “Can you take a look at my resume?” Over the years I have noticed the same mistakes repeated over and over. Below are a few examples of the most common mistakes. Resume length – It’s OK to have a two page resume. I hate it…
As professional communicators, we understand that the right message on the right platform can have a significant impact. However, sometimes we are our own worst enemies and fail to market ourselves appropriately. To attract the attentions of staffing agencies in Baltimore, MD, it’s important to highlight your skills and optimize a LinkedIn profile.
We all know that the age of social is firmly entrenched in marketing campaigns.
The Profiles’ recruitment team recently had an offsite training summit where we each picked a topic to present to our colleagues. It was a chance for us to get out of the office and learn from one another. Topics included direct recruitment strategies, managing client communication, Drupal and PHP development and how to best interview…
Marketers looking to boost the success of email marketing campaigns need to understand how people are reading their messages. With the proliferation of mobile technology and network access, people are checking their emails on their way to work, while doing errands – essentially throughout the day.
As online marketing continues to progress throughout the industry, quickly trumping consumer demand for print-based products, online presence and brand buildup remain two of the most important aspects for current marketers. However, aligning such aspects with the correct channels to better approach customers where they want to see ads is just as important. Threading the…