I was recently invited to participate in a marketing roundtable session with some of the Mid-Atlantic’s top marketing leadership, regarding their challenges in recruiting and retaining top marketing talent to the Baltimore region. As a Branch Manager and Senior Business Development Manager for the Baltimore office at Profiles, I have collected a few topics and…
Although digital communication has been prevalent for some time now, it seems like we’re still in our infancy when it comes to basic smarts and manners about what is acceptable in an online message. Failure to think through an IM or email in the workplace could possibly hurt your reputation, offend your co-workers, or even…
This year marks the bicentennial of the War of 1812. Most people don’t really remember the War of 1812. What was it about? Who did we fight? Who actually won the war? The most noteworthy thing to come out of the war is our national anthem: “The Star Spangled Banner,” written by Francis Scott Key…
The thought of changing jobs is daunting in itself, but the fear of being discovered while searching scares many away from ever seeking a better opportunity. Here are a few tips on how to effectively look for a job, without making your co-workers and supervisors suspicious. 1- Understand Your Situation Before you delve into your…
Congratulations! After weeks of polishing your resume and cover letter, scouring the internet for job opportunities, and passing multiple rounds of interviewing, you have landed a new job. Well done, but now the real work begins. While working for a staffing agency, I have seen candidates both excel and fail. However, if you follow these…
In my 13 years of staffing experience in Communications and Marketing I’ve seen the pendulum swing from a job-driven market to a candidate-driven market. Candidates today are driving the market, receiving multiple offers and weighing their decisions carefully. However, the offer is not their only deciding factor: Culture fit tops salary in the decision. Are…
Maybe you’ve seen it. Your friend posted a new Profile picture from her weekend at the beach… as her LinkedIn Profile photo. As Dr. Phil would say: “What where you thinking?” Don’t get me wrong, I’m all for the beach. And I have a love for those adorable baby pictures, too, but not for a…
Profiles had the honor of sponsoring the Philadelphia American Marketing Association (PAMA) event presenting the “Changes and Challenges Facing Today’s Chief Marketing Officer” on May 17. It was an interactive CMO panel discussion with Blair Christie from Cisco and Christa Carone from Xerox. It was moderated by Elliot Schreiber, PHD, Clinical Professor of Marketing and…
A white paper explaining the true difference between 1099 and W2 contractors Is your business really aligning costs with contractors? As corporations do more with less, 1099 contractors are often the path of least resistance for many businesses. While convenient, misaligning 1099 contractors can lead to extra costs, inefficiencies and liabilities. Utilizing contract professionals is…
As the Business Development Manager for an Online Marketing, Creative and IT Staffing Company, I have seen the evolution and growth of these creative departments first-hand in my career. Because it’s my professional responsibility to keep an eye on the trends of this industry, I’ve been recently conversing with peers on the topic of Social…