Marketers looking for the best ways to communicate with their intended audience will often try a host of different channels before settling on a few to act as cornerstones to the campaign. While most brands have Facebook pages, Twitter accounts and a website, there has been slower adoption of Tumblr.
We are coming to the end of the year and as we all do, we look back. Did I reach my goals? Am I happy with what I achieved? Did I make an impact? What did I learn? Looking back at a year of work can do wonders in setting goals and aspirations for the…
When it comes to company marketing, there’s no better do-or-die aspect of a company’s design than its website. Meant to be a potential customer’s portal to the company’s branding, business and information, a poorly-designed site can sink companies’ chances or build their reputation before they even directly make contact with clients.
Increasing Demand: The demand for graphic designers has been growing, with an 11% year-over-year increase in online job ads.
Employment Opportunities: Graphic designers are finding opportunities in specialized design services, advertising, and freelance work due to the rise in contingent labor.
Skills and Tools: Designers need to showcase experience with industry trends and top design software to secure high-quality positions.
The right combination of content can help create a dedicated following for a business. It takes more than just a great product or service to succeed in the marketplace. Smart marketers understand that the best way to drive engagement isn’t through delivering high-quality content in the progressive, digital age.
I recently attended, RecruitBaltimore, a local recruitment event. There, close to 200 Staffing and Recruitment professionals came together to share industry best practices, connect with colleagues, and spend some time perfecting their craft. One of the session presenters, Matthew Gilbert, National Creative Director at Bayard Advertising, spoke of “aligning your corporate and recruitment brand to…
Despite critics claiming that content marketing is a flash in the pan strategy, it seems to have staying power – at least so far. Content marketing is on the rise, and businesses are realizing that content is an integral park of a marketing strategy.
Companies today are investing more and more into content marketing – after all, this is the new hot topic in the industry. As a trending marketing strategy, the increase in business is giving content marketers a reason to cheer and a reason to look over their shoulders.
A marketer has a wide range of tools available to best highlight the positives of a company, service or product.
In the competitive game between Yahoo and Google there has been a change in status. For the first time ever since May 2011, Yahoo’s network of websites has had more unique monthly visitors in July 2013 than Google’s, according to recent data from comScore.