Polly Brady is the VP of Marketing and Operations at Profiles, with over 17 years of experience in digital marketing, business strategy, and technology for both agencies and major brands. At Profiles, she drives innovative marketing strategies for B2B and B2C audiences within mid-level to enterprise companies nationwide. Polly excels in lead generation, connecting top talent with leading companies in creative, marketing, and tech sectors.

a group of professionals as part of an embedded team working in a co-working space

What Are Embedded Teams, and Why Are They Crucial for Business Growth?

Time to Read: 8 minutes

Summary:
– Embedded Teams FAQ: vendor selection, cost, contracts, team sizes, and stakeholder input, and more.
– Driving Innovation: Discovery the benefits of embedded teams and how they accelerate timelines, and optimize collaboration for creative, marketing, and digital projects.
– Industry Specific Benefits: From 90% faster project delivery in Healthcare to 35% cost reduction in Finance.

woman at wall with post-it for a web designer meeting

Steps on How to Hire the Right Web Designer for Your Brand

Time to Read: 6 minutes

– Define and Align Project Scope: Understand your website’s purpose, audience, and features to find a designer whose expertise aligns perfectly with your goals, including accessibility standards.
– Prioritize Accessibility Skills: Look for designers with a strong grasp of WCAG guidelines and accessibility compliance, ensuring your website is inclusive and meets modern expectations.
– Evaluate Portfolios and Communication Styles: Review portfolios for brand alignment and assess soft skills like communication to avoid misunderstandings and create a collaborative environment.

Ready to elevate the success of your website and hire your next web designer? Scroll the full article to learn actionable tips around what interview questions to ask and what to look for within a web design portfolio.

Successful woman CMO with her arms crossed in front of her team

How Do Successful CMOs Leverage Staffing Agencies for Growth?

Time to Read: 6 minutes

How Do Successful CMOs Leverage Staffing Agencies for Growth?
– Aligned with Goals: CMO’s select a staffing partner who is able to demonstrate a deep understanding of their business objectives and supporting initiatives.
– Communication: CMO’s expect executive-level, transparent communication in an organized and structured format that may be used to influence future operational decisions. 
– Partnership: CMO’s invest in a partner who can consult through challenges and offer customizable solutions that flex to their changing demands.

Ready to meet goal with an elevated marketing team? Dive into the full article to uncover how you can harness the power of staffing agencies for lasting success!

stacks of coins, how much do staffing agencies charge

How Much Do Staffing Agencies Charge? A Comprehensive Guide

Time to read: 5 minutes

How Much Do Staffing Agencies Charge Summary: 
– Varied Pricing Models: Staffing agencies use different pricing models, including a percentage of the employee’s salary for direct hires, hourly bill rates for contract placements, and fixed fees for project-based work.
– Cost Considerations: While using staffing agencies incurs costs, these should be weighed against the benefits of reduced time-to-hire, improved candidate quality, and overall recruitment efficiency.
– Service Fees: Factors influencing agency fees include job role complexity, market demand for specific skills, and the level of service provided by the agency.

employee onboarding best practices

Ultimate Employee Onboarding Best Practices for Enhanced Retention

Time to read: 3 min

Employee Onboarding Best Practices Summary:
– Preparation is Key: Set up the new hire’s workspace, provide a detailed agenda, and ensure all necessary tools and software are ready before their start date.
– Three Pillars of Onboarding: Focus on integration, connection, and education to help new hires understand their role, build relationships, and learn company policies and processes.
– Continuous Development: Use a mix of training methods and assign mentors to support new hires through their first 60 to 90 days, ensuring they are well-integrated and productive

variety of watercolors to represent a diverse marketing team

Beyond the Numbers: Why Diversity and Inclusion are Crucial for Your Marketing Team

Time to Read: 4 mins

Why Recruit a Diverse Marketing Team Summary:
– Value of Diversity: Diverse teams bring varied perspectives, fostering innovation and creativity in marketing strategies.
– Inclusive Hiring Practices: Implement strategies to attract a wide range of candidates, such as using diverse job boards and creating an inclusive company culture.
– Ongoing Support: Provide continuous training and development opportunities to ensure all team members can contribute effectively and feel valued within the organization​

emerging AI job titles in creative and marketing

Emerging AI Job Titles in Creative and Marketing

Time to read: 6 mins

Emerging AI Job Titles in Creative and Marketing Summary:
– Without a doubt, AI has taken the world by storm and has become a part of everyday life, both personally and in business.
– Brief overview of 10 emerging AI Job Titles in Creative and Marketing
– Finding the right AI professionals will be especially important as AI technology develops even further.